It is important that colleges and training providers understand the fundamentals of promoting their courses, apprenticeships or services online. In this article, we are going to go over some simple tips that can help promoting colleges and training providers to employers and learners.
As we discussed previously, online marketing has many benefits in the way of promotion. Not least among those is the ability to increase awareness and engagement from the courses, apprenticeships and services you offer. When used effectively it can give you access to a much larger consumer base.
Online Advertising for Colleges and Training Providers
No doubt, you’ve noticed that everywhere you go online you see advertisements in the search engine results, on websites and even on social networks like Facebook. These ads draw clicks, or visits, to other websites in order to attract more customers. If you want to make more sales, you need to learn how and where to advertise.
The first place to start is by doing your research. Once you know the types of websites your target audience likes to visit you can contact them directly to see about advertising on their websites. You also have the option of using services that will automate the process for you.
One of the most popular forms of online advertising is Pay-per-click. Facebook and Google Adwords are both excellent examples of this type of advertising. You simple set up an account, create your ad copy then they show it on targeted website and you only pay for ads that are clicked on by consumers.
Tip: Be aware that even though they are very effective they do have a big learning curve, so please make sure you educate yourself before you start investing.
You wouldn’t put up an ugly sign up in front of your college or training facility and call it effective advertising any more than you would run a newspaper ad that doesn’t have anything to do with what you’re selling, right?
The same hold true with the content you post online, whether website, blog or a social media site. Whenever you are posting content online in order to promote products and services you need to make sure that it is closely related to what you’re selling.
Great content is the one of the best ways to draw in employers and learners, and let them know exactly what you have to offer. It can be the difference between having people look in your window and walking away, or getting them to come in to buy.
On top of being important for boosting sales, providing great content that incorporates the right keywords and phrases will help boost your website ranking on the major search engines like Google, Bing and MSN, which can lead to more visitors and more sales.
You probably already use it for your personal needs, but why not use Facebook, Twitter and other social networks for your business as well. This will get friends, colleagues and existing followers involved with marketing your business marketing. Using social networks well can help you build brand awareness alongside a solid fan base.
Social media marketing is all about building connections with your audience so that they can see you are authentic and there to help. In the end, you will gain their trust and loyalty.
What do colleges and providers need to do?
Colleges and providers need to explore the adverting tools that are available to them. We always recommend starting with Twitter and Facebook advertising as it is low cost and quite straight forward to set up. It is best to move onto Google pay per click later as it is more complex and needs a bit of thought.
VQ Solutions is able to offer support to colleges and training providers with their online marketing. Please contact us for more information