Make The Most Of Social Networks When Marketing to Learners and Employers
Engaging learners and employers has forever been an issue for most colleges and training providers. There are many ways to attract a target audience, but each one has an investment and hassles attached to it. Finally, with the arrival of social media marketing, a new tool exists for both colleges and training providers to find and reach out to people in an entertaining and interesting way. The tips presented in this article should help you get started with social media marketing.
You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.
Interact with your customers whenever you can. If it’s appropriate, comment on their blogs or Facebook status. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. An option for you is to pick a few bloggers that always post professional looking content and link to their posts. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Use the growing database of Yahoo Answers to your advantage. This website gives users the chance to submit questions for other users to answer. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. If you can provide quality-answers in a particular niche, you can quickly get a reputation as an authority in the field.
Social networks have caused acceptable communication standards to change in some respects, but it has not changed the need for professionalism. Introduce yourself personally, but always keep a professional tone. Do not get into any arguments: you can simply delete any posts or comments you do not find constructive. You should always maintain a separate personal profile that will not be used to conduct business matters.
Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.
Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.
Your marketing plan no longer has to consist of only boring articles or slow ads on the side of a page. Media that is entertaining can be used to attract learners and employers in very little time.