One of the main changes in the move from the Social Media and Digital Marketing Apprenticeship to the Digital Marketer Apprenticeship is the removal of the Level 3 Diploma in Social Media for Business and a switch of focus instead to the knowledge, skills and behaviours required of an apprentice working in digital marketing.
Knowledge Requirements for the Digital Marketing Apprenticeship
In the latest version of the digital marketing apprenticeship standards there is a requirement that apprentices must now achieve one internationally recognised or professional qualification. The vendor qualifications will provide evidence of the knowledge to be able to be a successful digital marketer. The options that digital marketing apprentices can choose from are listed below:
Vendor or Professional Qualifications
Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship)
MTA HTML 5
CIW – Site Development Associate
Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)
CIM (CIM level 4 award in Digital
CIW – Internet Business Associate
Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)
Google Analytics IQ
CIM (CIM level 4 award in Digital Marketing)
CIW – Data Analytics
CIW – Social Media
We are delighted that CIW qualifications form part of this list of vendor qualifications as we are a CIW Academy and testing centre and believe that the CIW provide excellent independent certifications.
CIW offer a range of certifications that are designed to meet the needs of anyone working in web design and digital marketing. These include:
CIW Web Foundations Associate
CIW Web Design Professional Certification
CIW Web and Mobile Design Professional
As part of our digital marketing apprenticeship we will be offer the CIW accreditations to our learners.
Social Media and Digital Marketing Apprenticeship
The new digital marketer apprentice is still being developed and the official publication of the apprenticeship is due shortly. In meantime we are still delivering the Advanced Apprenticeship in Social Media and Digital Marketing. If you are an employer looking to take on an apprentice or you are school / college leaver looking to make a move into the digital marketing industry then please contact us.
Level 3 Diploma in Social Media for Business
If you are looking to develop or accredit your social media skills or you are a business that would like to get staff trained in making best use of social media within your business then you are able to enrol on the Level 3 Diploma in Social Media for Business.