Market Research Executive Apprenticeship
Generate data-driven insight using qualitative and quantitative research methods—from focus groups and surveys to statistical analysis and reporting.
Course Overview
The Level 4 Market Research Executive Apprenticeship equips you to collect, analyse, and interpret research data that helps organisations understand customers, develop products, and address social issues. You will work on projects from start to finish—designing studies, recruiting participants, gathering primary data through focus groups, interviews, and surveys, and conducting secondary desk research. The role requires validating data for quality and accuracy, segmenting information for analysis, and producing clear, actionable reports. You will collaborate with internal teams including sales, marketing, IT, and operations, as well as external clients, agencies, and research participants. This apprenticeship is ideal for anyone seeking a career in market, social, or opinion research across private, public, and third-sector organisations—from media and finance to government and health. You will develop the analytical and communication skills needed to turn evidence into insight that drives business decisions and positive social change.
Professional Recognition
- Market Research Executive Certificate
- Market Research Society Member Grade
Entry Requirements
- Employed in a market research or insights role
- Working at least 30 hours per week
- Right to work in England
- Not in full-time education
Career Outcomes
This apprenticeship can lead to roles such as:
Programme Details
- Programme Length
- 8 to 14 months
- Off-the-Job Training
- 326 hours minimum
- Programme Level
- Level 4
- Delivery Method
- Blended learning through online learning, live tutor-led classes and 1-to-1 mentoring.
- End Point Assessment
- Professional discussion underpinned by a portfolio of evidence and a project.
Funding
Apprenticeship Levy paying employers can use their funds for this programme. Employers not paying the Levy can get up to 95% funding.
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Benefits of the Market Research Executive Apprenticeship
Benefits to Apprentices
- Build a strong foundation in both theory and practice, mastering core market research methodologies—from quantitative analysis to qualitative insight-gathering.
- Access our award-winning learning management system with videos, voice explainers, and handouts, plus 30+ live tutor-led online classes. Supported by experienced course mentors throughout.
- On completion, earn the Market Research Apprenticeship Certificate and gain member grade with The Market Research Society—boosting your credentials and recognition across the industry.
Benefits to Employers
- Levy-paying employers can fully fund the programme. Non-Levy organisations can receive fully funded training for under-22s and up to 95% government funding for those over 22.
- Equip your team with professionals skilled in modern and traditional research techniques who can deliver precise, compliant insights for informed strategic decision-making.
- Apprentices are trained in ethical and regulatory standards, ensuring responsible research that aligns with legal and professional norms.
- Apprentices apply learning directly to real projects, adding value from day one. Cultivate dedicated market research talent tailored to your organisation's needs and culture.
How This Apprenticeship Fits Into Your Business
Cost-Efficient Resourcing
Leverage government funding, reduce salary costs while delivering measurable outputs.
Fresh Analytical Energy
Inject up-to-date methods, digital fluency, and curiosity into research cycles.
Quality And Compliance
Support MRS code adherence, data validation, and ethical participant management.
Increased Delivery Capacity
Handle prep, fieldwork, and analysis, freeing specialists for higher-value strategy.
Faster Client Turnarounds
Streamline materials, dashboards, and reports for quicker, clearer client decisions.
Long-Term Talent Pipeline
Grow loyal in-house researchers aligned to your processes, culture, and sector.
Watch: About This Apprenticeship
Frequently Asked Questions
Find answers to common questions about the Market Research Executive Apprenticeship.
What is the Market Research Executive Apprenticeship?
The Market Research Executive Apprenticeship is a Level 4 programme that trains you to collect, analyse, and interpret research data using qualitative and quantitative methods. You will work on projects from design to delivery, producing insights that drive business decisions.
What methods will I learn on the Market Research Executive Apprenticeship?
You will learn qualitative methods such as focus groups, depth interviews, and ethnography, as well as quantitative techniques including surveys, statistical analysis, and secondary data analysis.
What qualifications do I get from the Market Research Executive Apprenticeship?
Upon completion, you receive the Market Research Executive Certificate and become a Member of the Market Research Society (MRS), the professional body for research and insight.
What sectors can I work in with a Market Research Executive qualification?
Market research skills are valuable across private, public, and third sectors—including media, finance, government, healthcare, retail, and charities. You can work agency-side or in-house.
Is the Market Research Executive Apprenticeship mostly office-based?
The role is predominantly office-based, but includes occasional fieldwork such as attending focus groups, interviews, client meetings, and research events at various locations.
Get Started with the Market Research Executive Apprenticeship
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