Multi-Channel Marketer Apprenticeship
Deliver customer-focused marketing campaigns across multiple platforms—from content creation and market research to analytics and supplier coordination.
Course Overview
The Level 3 Multi-Channel Marketer Apprenticeship prepares you to drive customer engagement and demand generation across a wide range of platforms and channels. Working within an in-house marketing team or agency, you will contribute to the delivery of marketing strategies that raise awareness and build brand perception—ultimately impacting the bottom line. Day-to-day responsibilities include creating marketing content, conducting market and customer research, monitoring campaign analytics, and using marketing software to track performance. You will coordinate with internal stakeholders such as sales, PR, IT, and senior management, as well as external suppliers including digital agencies, printers, and media professionals. The programme also covers the growing importance of sustainability, equipping you to support environmentally conscious marketing initiatives. Whether you are managing literature supplies, tracking budgets, or helping design and implement multi-platform campaigns, this apprenticeship builds the practical skills and commercial awareness you need to thrive in a fast-paced marketing environment.
Professional Recognition
- Multi-Channel Marketer Apprenticeship Certificate
- Chartered Institute of Marketing (CIM) Affiliate Membership
- Digital Marketing Institute (DMI) Power Membership
- Data and Marketing Association (DMA) Individual Membership
Entry Requirements
- Employed in a marketing role
- Working at least 30 hours per week
- Right to work in England
- Not in full-time education
Career Outcomes
This apprenticeship can lead to roles such as:
Programme Details
- Programme Length
- 8 to 15 months
- Off-the-Job Training
- 370 hours minimum
- Programme Level
- Level 3
- Delivery Method
- Blended learning through online learning, live tutor-led classes and 1-to-1 mentoring.
- End Point Assessment
- Written project report with presentation and questioning. Interview underpinned by a portfolio of evidence.
Funding
Apprenticeship Levy paying employers can use their funds for this programme. Employers not paying the Levy can get up to 95% funding.
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Benefits of the Multi-Channel Marketer Apprenticeship
Benefits to Apprentices
- Build in-demand skills in creating and implementing customer-centric marketing strategies across multiple channels, strengthening both digital and traditional marketing competencies.
- Access our award-winning learning management system packed with videos, voice explainers, and handouts, plus over 30 live tutor-led online classes. Experienced course mentors provide guidance throughout the programme.
- On completion, gain industry-recognised certifications and memberships that elevate your professional credibility and recognition.
Benefits to Employers
- Apprenticeship Levy-paying employers can fully fund the programme. Non-Levy payers can receive fully funded training for those under 22, and up to 95% government funding for apprentices aged 22 and over.
- Apprentices trained in multi-channel marketing can boost brand awareness and market penetration across platforms. They bring fresh perspectives and current industry knowledge, especially in digital trends and the green economy.
- Investing in apprentices builds dedicated marketing talent tailored to your organisation. From content coordination to analytics monitoring, apprentices free senior staff for strategic work.
How This Apprenticeship Fits Into Your Business
Lower Hiring Costs
Cut recruitment spend with funded training and levy support reducing overheads.
Fresh Multi-Channel Talent
Add digital-native thinkers skilled across channels, energising campaigns and customer journeys.
Scalable Channel Coverage
Expand capacity across social, email, web, and retail without expensive headcount.
Loyal Talent Pipeline
Develop homegrown specialists who stay longer and progress into future channel leaders.
On-The-Job Agility
Embed adaptable resource who flexes between platforms, tools, and seasonal priorities.
Data-Driven Impact
Gain measurable performance uplift as apprentices test, learn, and optimise multi-channel workflows.
Watch: About This Apprenticeship
Frequently Asked Questions
Find answers to common questions about the Multi-Channel Marketer Apprenticeship.
What is the Multi-Channel Marketer Apprenticeship?
The Multi-Channel Marketer Apprenticeship is a Level 3 programme that trains you to deliver customer-focused marketing campaigns across digital, social, and traditional channels. You will create content, conduct research, monitor analytics, and coordinate with suppliers.
What is the difference between Multi-Channel Marketer and Marketing Executive apprenticeships?
The Level 3 Multi-Channel Marketer focuses on hands-on campaign delivery and day-to-day marketing activities. The Level 4 Marketing Executive involves more strategic planning and working alongside a Marketing Manager on broader business objectives.
What qualifications do I get from the Multi-Channel Marketer Apprenticeship?
Upon completion, you receive the Multi-Channel Marketer Apprenticeship Certificate plus membership opportunities with the Chartered Institute of Marketing (CIM), Digital Marketing Institute (DMI), and Data and Marketing Association (DMA).
Does the Multi-Channel Marketer Apprenticeship cover digital marketing?
Yes. The programme covers digital channels including social media, email, web, and online advertising, as well as traditional marketing methods. You will learn to use marketing software and track campaign performance.
Is sustainability covered in the Multi-Channel Marketer Apprenticeship?
Yes. The programme addresses the growing importance of sustainability in marketing, equipping you to support environmentally conscious marketing initiatives as part of the green economy.
Get Started with the Multi-Channel Marketer Apprenticeship
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